Zed offers its products and services directly to the end user principally through Club Zed, its subscription service, and in some markets also by means of pay per download. El Club Zed Club Zed is a unique subscription service that allows the client to choose, with only one subscription, any type of desired content or service and enjoy a much more economical price point than if they would pay per download. The client sends a subscription request to the service and pays a periodic fee. For this, he has access to the company's broad and exclusive catalogue of products and services. The client's membership is free and voluntary, being able to simply and directly unsubscribe from the service at any point in time. Club Zed is therefore the most convenient and economical for the client, considering that other offers in the market require more than one subscription and therefore more than one payment, when the consumer wants to download different types of content.

Principle features of Club Zed It's a service that's very easy to use: - The user sends an SMS to a premium number - The user receives products and links in a simple format, and with these can select from a large variety of products for personalizing their mobile phone. It's a service that's a great value for the money: - It allows the subscriber to receive downloads for the mobile at pricing more advantageous than the traditional individualized system. - The price does not vary per product. The user can enjoy the latest mobile games, real sounds, polyphonic ringtones, screensavers, applications, and more. It’s a transparent service: - The advertising communication for Club Zed always clearly indicates the price and that it is a subscription service. - The call centre is a service available to the customers 24 hours a day. - Unsubscribing for the user is simple and immediate.

Pay per download Additionally, in some countries or as a complementary offer,Zed offers its services by means of the “pull model”, or pay per download. The user requests, by SMS to a special number, a specific product download for the mobile phone.