Zed Group has developed the world's first web 2.0-based platform integrating mobile and web services where the member community participates in the creation of the content which is shared within the community. The following features are the basis of the new services: user-generated content (UGC), community tools (blogs, dating, matching, etc.) and communication tools (mail, messenger, chat, etc.).

The company markets its services under the Club Zed brand and through two models: Standard, which allows access to web services at no cost; and Premium, a paid subscription service where the community comes to the mobile world. This subscription model also allows the user to download any content from Zed Group's own broad catalogue of mobile content.

These services add to the traditional mobile personalisation products and services available, entertaining applications and innovative mobile games, which are 85% based on the company's own intellectual property.