The enormous quantity of mobile phone subscribers potentially interested in mobile phone content, the still low penetration rate of users of these services, and the technological evolution toward more advanced products that awaken greater interest in the users are three of the fundamental aspects that indicate strong growth for the world's mobile content market.
These are some relevant figures regarding the mobile content industry:
Music:
Juniper Research, consultancy specialised in the telecoms and media sectors, estimates that the total cumulative revenues for mobile music services, which includes ringtones, ringbacktones and full music tracks from 2006 to 2011 will be $62 billion.
Social Networking
Mobile Social networking will have a significant growth during the next years, and the total value of the market will rise from $576 million in 2007 to $5.7 billion in 2012, according to Juniper Research.
Games
Estimates by iSuppli, specialised in electronic industry consultancy, for the mobile gaming are that revenue will triple by 2011 to $6.6 billion, up from $2.86 billion in 2007. The largest market for mobile games will be Asia in general, particularly China.